Accounting that scales with your success

ProfitPal helps you build a repeatable, scalable and profitable business.

ProfitPal is Ireland’s largest online accounting firm for founders

 We use Xero, the leading cloud-based accounting platform to ensure your management team always has an accurate view of your business and has the confidence to make important decisions in real-time.

  • We focus on founders

    We support startups and scaling businesses. We’ve got you covered so you have more time to focus on product development, talent retention and growing a profitable business.

  • We solve your pain points

    Startups move at lightning speed. Our response time matches yours. Our affordable fees and smart payment structures are designed to lengthen your runway. We are prepared for change, so we stay as agile as you.

  • We’re affordable

    Our price plans are built around your growth stages. Each plan is agile and gives you the control to dial-up or down as needed. You’ll make significant savings and have a full vertical finance team to support your growth.

Bootstrap

You’re just getting started, but that’s the best time to build a solid foundation. Although you might be pre-revenue, the government still requires that you file tax returns and make other filings. Get it right the first time around.

Pricing Speak to a member of our team

We'll help with

  • Annual Compliance Services

    If you have a Limited Company you have yearly compliance requirements which must be completed. We’ll ensure you stay fully compliant.

  • Digitalised Accounting

    You’re only starting and there aren’t many transactions but it’s still a good time to get your financial system set-up correctly.

  • Founders Tax Planning

    We’ll explain the various tax structuring options available in Ireland that might save you some money today and a lot of money in the future.

Build

Sales are growing and you have some initial investors on board. The time for DIY accounting has passed. You’ll want to make sure the day-to-day is taken care of so you can focus on your business. Our “Build” plan will help you prepare for the future and stay investor-ready as you reach your next milestones. 

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We'll help with

  • Annual Compliance Services

    Having investors and business partners can make your annual compliance far more complicated. We’re here to ensure you stay fully compliant.

  • Payroll Taxes & VAT

    ProfitPal will look after your Payroll and ensure your monthly financial accounts are in sync. Your initial VAT returns will typically be refunds. We’ll make the returns and deal with Revenue so you’ll get your cashback.

  • Monthly Digitalised Accounting

    Building a Digitalised Accounting base is one of the most important administrative decisions you’ll make. It will enable cost-effective scaling of your back-office functions. Let ProfitPal do the heavy lifting.

  • Monthly Reporting

    Investors and Directors want to see where the cash is going and how quickly. Our Board Reports will help you present a clear and accurate current financial position.

Scale

You’re trying to expand into new markets, develop your product, build your team and do a thousand other things. Funding is growing and you have built out your board of directors. Your business is still relatively small but is developing the characteristics of a large company. Having ProfitPal manage your finance function can pay dividends now.

Pricing Speak to a member of our team

We'll help with

  • Annual Compliance Services

    Growth brings complexity and with more eyes on the numbers its time for industry-specific compliance expertise in ESOP’s, Cap tables, Revenue recognition, Transfer pricing and more. We’re here to keep you compliant.

  • Payroll Taxes & VAT

    No matter what size you grow to, ProfitPal will look after your Payroll and ensure your monthly financial accounts are in sync. VAT return complexity is growing as you expand overseas. We’ll make the returns and deal with Revenue so you’ll get your cash back quickly.

     

  • Weekly Digitalised Accounting

    Building a Digitalised Accounting base is one of the most important administrative decisions you’ll make. It will enable cost-effective scaling of your back-office functions. ProfitPal’s digitalised accounts process now moves to weekly updates giving you real-time visibility.

  • Monthly Close Process

    A key element of scaling successfully is building processes. It is now crucial to implement a specific monthly close process around tasks and deliverables so you can consistently and accurately report monthly financials with certainty and clarity.

  • Monthly Reporting & Board Pack

    Investors and Directors want to see where the cash is going and how quickly. Our Board Reports will help you present a clear and accurate current financial position and highlight KPI’s crucial to your business.

  • Accounts Payments Process - ADD ON

    It can make a lot of sense for ProfitPal to close out the accounts payable loop and manage your payments and expense reports.

Enterprise

Our Enterprise plan caters to businesses experiencing sustained growth and the Founders desire for a process-driven, lean finance function footprint that is always ready for opportunities such as growth, investment or exit.

Pricing Speak to a member of our team

We'll help with

  • Annual Compliance Services

    You’ll likely require full Audit Reports at this point. As registered Auditors, ProfitPal has the skill inhouse to either carry these out entirely or support the audit work of larger firms. Either way, our industry knowledge and Audit expertise will ensure an efficient process at a cost-effective price.

  • Payroll Taxes & VAT

    No matter what size you grow to, ProfitPal will look after your Payroll and ensure your monthly financial accounts are in sync. VAT return complexity is significant now. We’ll make the returns and deal with Revenue so stay compliant and get your cashback quickly.

  • Daily Digitalised Accounting

    Building a Digitalised Accounting base is one of the most important administrative decisions you’ll make. It will enable cost-effective scaling of your back-office functions. ProfitPal’s digitalised accounts process now moves to daily updates giving you real-time visibility. At this point, you’ll have a dedicated finance team continually working on your numbers.

  • Monthly Close Process

    The monthly close process hits its stride with tasks and deliverables mapped out so you can consistently and accurately report monthly financials with certainty and clarity. 

  • Monthly Reporting and Board Pack

    Our Management and Board Reports will help you present a clear and accurate current financial position that highlights the KPI’s crucial to your business growth and profitability.

  • Budgeting and Monthly Cash Forecasting

    Planning and predicting becomes a core part of the monthly finance function. Let us handle your cash and profit forecast reporting in an efficient monthly process.

  • Accounts Payment Process - ADD ON

    With employees travelling everywhere, your supplier list growing and always on subscription services becoming more prevalent it can make a lot of sense for ProfitPal to close out your accounts payable loop and expense reports.

  • Accounts Receivable Process - ADD ON

    Cash is king, so getting invoices out and cash in is crucial. We’ll manage your invoice and collections process to maximise your working capital.

R&D Tax Credit Specialists

R&D is one of your largest costs as you grow. Significant cash R&D refunds allow you to stretch your runway, scale your headcount or reduce your funding requirements. As you scale, tax credits help you stay competitive in a global market. You don’t need to be a tech giant to access government tax supports. Let us maximise this scheme for you.

Pricing Speak to our R&D Experts

We'll help with

  • Step 1 - Refund Assessment

    Revenue allows you to claim 25% of your Research and Development expenditure in a tax credit or as a cash refund. This rate will change to 30% for some SME’s once a commencement order is given by the Minister of finance. 

    Step 1. We’ll get a broad understanding of your eligible projects and discuss which projects or sub projects will satisfy Revenue criteria as being Research and Development. Based on these eligible projects we discuss what operating and capital expenditure Revenue allow. We will then make an overall assessment of the likely refunds possible.

    We explain each step in the process and once you are happy to proceed we all sign our R&D engagement letter.

    Covid-19 R&D Support – Latest
  • Step 2 - Submission & Revenue Support Pack

    Step 2. We complete all Revenue returns and Revenue’s required support pack.

    This is an essential part of the claim process and one which can de-rail refunds if it is not completed to the highest standards. We will identify the core technological uncertainties and advances that lead to qualifying activity and also the phases of the development life-cycle.

    Our R&D pack will set out both the detailed accounting and scientific tests, along with the context of the development to support the claim.

  • Step 3 - Securing Your Cash Refund

    Step 3 – We follow your claim and ensure you receive your credit or cash refund promptly.

  • Our Fee Structure

    Our risk-free fee structure is simple and transparent.

    Our fees include

    • determining your claim
    • preparing your Revenue pack
    • making your claim,
    • securing your refund and
    • dealing with all revenue queries.

    You pay nothing and owe us nothing until your claim is received.

    It’s a simple no foal no fee basis and an ideal pricing structure for growth companies where cash is sacred.

  • Revenue Guidelines and Audit Queries

    Legislation and Revenue guidelines are not entirely in sync. We’ll ensure you avoid the pitfalls as we know precisely the rules, regulations and how best to maximise your claim. Because your claim may be picked for an Audit Aspect Query our R&D pack is completed to the highest standards to maximise the likelihood of a swift assessment and approval. Should you be chosen for a full Revenue Audit, we will oversee the Audit process until conclusion at no additional costs.

  • Benchmarking

    We carry out R&D claims for over 50 founder based companies each year. We know the rules and regulations precisely and how best to maximise your claim.

Advisory

At every stage of the Founder’s journey, there are key incentives and tax structures available which should be considered ahead of time. Choose professionals whose expertise is precisely aligned with your business.

Pricing Speak to a member of our team

We'll help with

  • SURE Relief

    SURE is a tax relief that provides a refund of income tax that you paid in previous years based on an investment in your new limited company for shareholding. It’s ideal for entrepreneurs who are investing cash into their new business and an excellent way to lower the out of pocket cash requirement.

  • EIIS Claims

    EIIS is a key instrument in attracting angel and family investors. EIIS has been around for a while and has now become more straight forward to claim. Attract new equity by having this incentive properly in place. Budget 2020 announced that full income tax relief will now be provided in the year in which the investment is made, with maximum annual investment limits increased to €250k; and in the case of those who invest in EII for a minimum period of 10 years, a limit of €500k.

  • Holding Company Structure

    Irish Legislation allows for zero taxation on the sale of trading subsidiary investments.

    We can help you structure this correctly.

  • Funding Due Diligence

    When raising finance, potential investors will examine all areas of your financials and historical taxation returns. Let ProfitPal have your financials in perfect shape so you can stand over your current position with certainty and confidence.

  • Knowledge Development Box

    Corporate taxation rates can be halved to 6.25% when you claim this relief. We’ll show you how.

  • ESOP + KEEP

    Offering share options is a key method to encourage employee retention. ESOP and KEEP schemes have significant advantages and differences. Let us guide you on which is more effective, how they operate and what returns are required each year.

  • Exit Reliefs & Due Diligence

    Negotiate the highest value

    Your exit value should include your balance sheet. We’ll guide you on how to maximise this so it includes all relevant assets and only true liabilities.

    Always be exit ready.

    Once commercial terms have been agreed you’ll want to close the deal without delay. We’ve guided some of the most successful exits in Ireland by having them ready in the first place. 

    Claim tax reliefs

    We’ll show you how to extract tax-free cash by availing of reliefs such as Participation Exemption and Entrepreneur Relief.

Just some of the great technologies we work with

Get started with ProfitPal

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